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YET ANOTHER DESIGN AWARD FOR HAGLÖFS

Press Release   •   Feb 03, 2017 09:30 CET

Grym means awesome in Swedish.

Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.

“Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is also equipped with a unique RECCO application that makes you searchable in the outdoors. It really deserves this award” said Viktor Wramdemark, Business area Manager Footwear and Hardware at Haglöfs.

The award will be presented to Haglöfs at Ispo Munich 2017, the leading international trade show for the sports and outdoor industry.

Text and images can be downloaded at www.haglofs.com/press

For more information, please contact:

Sara Skogsberg Cuadras
Communication Manager
+46 8 584 40 014

sara.skogsberg-cuadras@haglofs.se

More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

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