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Dreams of liquid chocolate - the classic brands of Cloetta in the capsules from Löfbergs Lila

Press Release   •   Nov 28, 2011 14:00 GMT

Cloetta and Löfbergs Lila are starting a new exciting cooperation when Löfbergs Lila is launching three new chocolate capsules with the classic taste of Cloetta. 

About six months ago, the cooperation began between the two classic Swedish brands Cloetta and Löfbergs Lila regarding the work of offering the tastes of Cloetta in the chocolate capsules supplied by Löfbergs Lila, says Tony Wiréhn, business development director at Cloetta.

- After a number of challenges and many taste panels, the final result was Cloetta Original, Plopp and Center. In February, the longed-for capsules will finally be launched. We are very happy that our flavours and brands can be combined in one additional product category, says Tony Wiréhn. We already have a successful cooperation with the icecream producer SIA Glass with our flavours Tarragona, Guldnougat and Plopp.

- The interest for capsule brewing is increasing, and they will probably be a popular Christmas gift this year. So, it feels great to tell that we are presenting many exciting news shortly, says Björn Norén, sales manager for coffee capsules at Löfbergs Lila.

- The demand for capsules is making steady progress and next year, Löfbergs Lila is estimating to triple its sales of capsules. To meet the increased demand, Löfbergs Lila is launching about ten new capsules for espresso, fine-grind coffee, chocolate and tea in 2012, says Björn Norén.

For more information, please contact:
Tony Wiréhn, Business Development Director, Cloetta, +46 (0) 70-680 76 00
Björn Norén, Sales Manager for coffee capsules, Löfbergs Lila, +46 (0) 54-14 01 61 

The information in this press release is what Cloetta AB (publ) will make public according to the law on securities market. The information was handed in for announcement on November 28, 2011 at 15.00.

Cloetta was founded in 1862 and is the leading confectionary company in the Nordic region. The most important brands of Cloetta are Kexchoklad, Center, Plopp, Polly, Tarragona, Guldnougat, Bridge, Juleskum, Sportlunch and Extra Starka. e-mail:

Löfbergs Lila is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. Löfbergs Lila was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs Lila also owns the tea brand Kobbs.

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