Kobbs tea - now also as capsules

Press Release  •  May 07, 2012 14:25 GMT

Now, all tea drinkers can use the capsule machine to make a cup of tea. Löfbergs Lila is launching Kobbs tea in capsules.

347 %. That is how much the sales of capsules in Sweden increased in 2011 (Source: AC Nielsen, Jan 2012). Coffee capsules of all kinds have become a best-seller, and the capsule machine is very common in Swedish homes. The machine now has more fields of application. Löfbergs Lila is launching tea capsules under the trademark Kobbs: Himlagott, Citron & Lime (Lemon & Lime) and Earl Grey.

- The possibility of brewing one cup at a time in a quick and easy way is a success. It is great to be able to offer all tea drinkers this easy solution. At the same time, you preserve the great taste qualities that you find in loose tea. It tastes more and looks more delicious in your tea cup, says Leif Sjöblom, marketing manager at Löfbergs Lila.

Chocolate and Fairtrade
Previously this year, Löfbergs Lila launched two Fairtrade labelled coffee capsules as well as three different chocolate capsules in cooperation with Cloetta - Plopp, Center and Cloetta Original.

- All our capsules can be bought from your food retailer as well as our web shop, says Leif Sjöblom.

Facts
Himlagott - Sweden's greatest product in flavoured loose tea
Earl Grey - a classic favourite among many tea drinkers
Citron & Lime (Lemon & Lime) - the latest addition of Kobbs

Löfbergs Lila's capsules are compatible with machines from Caffitaly, which can be bought from white goods retailers. The machines and the capsules can be ordered from http://shop.lofbergslila.se/

For more information:
Leif Sjöblom, Marketing Manager, Löfbergs Lila, +46 (0) 70-248 84 67

Kobbs has its roots in the Swedish East India Company that delivered tea to Sweden as from the beginning of the 17th century. In 1809, Martin Samuel Kobb founded Kobbs in Gothenburg and the company was handed down to his sons. Today, Kobbs is a great Swedish tea brand and since 2007, it is owned by the family business Löfbergs Lila. More information about Kobbs and our tea can be found on www.kobbs.se

Löfbergs Lila is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. Löfbergs Lila was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs Lila also owns the tea brand Kobbs. www.lofbergslila.se

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