It is getting more common to have a capsule machine at home according to new statistics issued by the research company GfK Sweden. A year ago, about 7 % of Swedish households had a capsule machine, today that number is 14 %.*
- The number of capsule machines has doubled each year since 2010, and we see no signs of slowing growth. We recently launched two new models and have great expectations for the Christmas trade, says Kent Pettersson, Sales Director at Löfbergs.
When the number of capsule machines increases, it brings the capsule market with it. Since the turn of the year, the total sales have increased with 72 %. Löfbergs stands out with a whopping 167 % growth according to statistics from AC Nielsen.**
- It is great that we are leading the market. It is a receipt that a lot of people appreciate our wide assortment of espresso, fine-grind coffee, hot chocolate and tea. Of course, it is of great importance that our capsules can be bought from all food retailers as well as a large number of white goods retailers and web stores, says Kent Pettersson.
For more information:
Kent Pettersson, Sales Director Retail, Löfbergs, telephone: +46 (0) 54-14 01 43
*GfK Sverige, July 2012 – June 2013.
**AC Nielsen Scantrack week 40, number of capsule packages
Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.