The Non-Violence collection by Smarteyes X Non-Violence
The Non-Violence collection by Smarteyes X Non-Violence

News -

Smarteyes donates SEK 5 million to non-violence organization

Since 2016, the optical company Smarteyes has collaborated with the non-violence organisation The Non-Violence Project. The collaboration has resulted in four eyewear collections, about 100,000 pairs of glasses sold and SEK 5 million to the work of The Non-Violence Project.

Since the start of the collaboration, Smarteyes has donated SEK 50 for each pair of sold glasses from one of the four Non-Violence collections, which has meant that more than SEK 5 million has been generated for promotion of education on non-violence for children and young people worldwide.

- The Non-Violence Project represents a fine tradition of peace, self-esteem and non-violence. This commitment spans both cultures and different generations and is fully in line with our values. Therefore, it is natural for us to be involved and support this - and thanks to our customers' willingness to contribute to a more peaceful world, we have been able to donate a significant amount to the Non-Violence Project, "says Thomas Kusoffsky, CEO of Smarteyes.

- We are very proud of our collaboration with Smarteyes. It is a role model of how a company can support our work to create a more peaceful world for our next generation through education. Smarteyes' support has enabled us to continue our important mission of educating young people worldwide in peaceful conflict resolution. Just in 2018, we have trained over 90,000 people, thanks in particular to the support of Smarteyes, says Blaise Oberson, CEO, Non-Violence Project Foundation.

The Knotted Gun

The Non-Violence Project Foundation (NVPF) is a non-profit organisation that contributes to social change through education; inspiring, motivating and engaging young people to learn how to solve conflicts peacefully. The organization's well-known symbol, "The Knotted Gun", was created by the Swedish artist Carl Fredrik Reuterswärd, in memory of his friend John Lennon and to symbolise John Lennon's pursuit for a more peaceful world.

Results of the collaboration

- Smarteyes has released four Non-Violence collections.

- These have sold about 100,000 pairs of glasses.

- This means that Smarteyes has donated over SEK 5 million to Non-Violence global work for peace.

Learn more nonviolence.com

-----

Contact Smarteyes:

Thomas Kusoffsky, CEO

Email: thomas.kusoffsky@smarteyes.se

Contact The Non-Violence Project: 

Blaise Oberson, CEO

Email: blaise@nonviolence.com

Topics

Categories

Related media

Smarteyes donates SEK 5 million to non-violence organization
  • Smarteyes donates SEK 5 million to non-violence organization
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download

Related content

The knotted gun sculpture was unveiled, under the patronage of the Prime Minister Mr. Saad Hariri represented by the Minister of Culture Mr. Ghattas Khoury, with the participation of officials, ambassadors, artists, students.

Beirut officially unveils the Knotted Gun "Non-Violence" sculpture, in the first Arab capital.

On the occasion of October 2nd, The International Day of Non‐Violence and the Lebanese National Day of Non-Violence, the universal "sculpture of non‐violence", by the Swedish artist CARL FREDRIK REUTERSWÄRD has been unveiled in the first Arab capital, Beirut.

20 NVPF Master Trainers are this week being educated by Ivana Busljeta, Global Director of Education NVPF.

The Non-Violence Project Foundation (NVPF) launches an important 3-year project to reduce youth violence in Uganda.

250 schools, 2500 teachers, 25 000 students with a total of 250 000 people in communities will be engaged in The Non-Violence Project Foundation (NVPF)'s educational project in Uganda, thanks to the financial support from the City and the Canton of Geneva in Switzerland.

We inspire, motivate and engage people to learn how to solve conflicts peacefully through raising awareness and education.

The Non-Violence Project Foundation empowers people with creative tools and skills to cultivate awareness and understanding of non-violence, enabling them to overcome violence, leading to a virtuous cycle of positive impact. We believe that knowledge is power, and that creativity can help unlock the full potential of this power through skill-based learning and learning tools that are more engaging, impactful, and relevant to the needs of today and tomorrow.

We have educated more than 9 million people on five continents since the organisation was founded in 1993 in Switzerland. Our education programs and outreach initiatives have won several awards for best practise. President Obama awarded NVP the ”President’s Call to Service Award” in 2011. Other awards include the Presidential Daily Light Award, received by President Bill Clinton, the Paul Harris Fellow Award given by Rotary International, the American National Safety Council Award for best practise and the Weed & Seed Award given by US Justice Department in 2009.

It is thanks to our 30-year legacy, symbol of the Knotted Gun, innovative methods, and a growing community of change advocates like you that we can shape a more peaceful and non-violent world.

We are a non-profit based in Geneva, Switzerland, but operating globally, which means you can join us wherever you are.

For more information about us and our initiatives please visit www.nonviolence.com or contact us at admin@nonviolence.com

The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 Geneva
Switzerland
Non-Violence Project Foundation