Blueair appoints Consumer Experience and Market Insight Director

Stockholm, 20 March 2018: Blueair, a world leader in air purification solutions, today announced that Julia Lilliehook has been appointed Global Consumer Experience and Market Insights Director. Julia has 20 years of experience in marketing, brand development and consumer insight from global consumer brands. She will report to CMO Annika Waller.

Julia joins Blueair from Electrolux where she held several roles, most recently as Global Insight Marketer Director where she supported brand, marketing, consumer insights, R&D and design work to shape new offers and build innovation portfolios. Her work included the air care portfolio so she has an in-depth understanding of the air purification industry.

Julia has a unique experience combining in-depth consumer insight knowledge with go-to-markets skills from the durable industry, said Annika Waller, CMO of Blueair. “As such, Julia will help ensure that Blueair continue to innovate best-in-test air purification solutions improving the health and well-being of millions of people around the world.”

“Blueair is unique in that its purposeful vision of clean air for everyone is deeply embedded in the business model said Lilliehook. I share the passion for clean air and know from consumer insights how breathing clean air  improve people's quality of life – improving health, sleep and beauty while reducing asthma, allergies and other illnesses.”