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Blueair launches first wifi-connected air purifiers in Malaysia to help combat unhealthy airborne pollutants resulting from severe smog

Press release -

Blueair launches first wifi-connected air purifiers in Malaysia to help combat unhealthy airborne pollutants resulting from severe smog

Stockholm, Sweden, April 28, 2016 – Blueair, the global indoor air purifier mover-and-shaker, is launching the world’s first fully integrated wifi-connected air purification system for home and office use at the 2016 HOMEDEC home decor fair in Kuala Lumpur, Malaysia. Blueair is being exhibited by Malaysia’s Visionary Solutions company, which provides high-end innovative, useful, modern and exciting new home solutions to cater to the growing needs of Malaysian households.

Visitors to HOMEDEC, Malaysia’s largest home decor show, running April 29 - May 2, can see first-hand on the Visionary Solutions Booth (#7P297) how Blueair’s visionary new air purifying solution harnesses Internet of Things (IoT) technology to connect the company’s contemporary Sense+ air purifier with the sleek-looking Aware air monitor and the Blueair Friend app to intelligently monitor, control and clean homes and offices of airborne hazards.

Alexander Blomqvist, Blueair Regional Sales Manager for Malaysia, described the system as the most ingenuous smart indoor air purifier solution currently offered on the planet and ideal to help citizens indoors combat the current smog problems plaguing Malaysia.

“We are launching Malaysia’s first smart, fully connected, fully working indoor air monitoring, control and purification system, which is capable of detecting and combatting airborne germ, chemical and particle attacks,” Mr. Blomqvist said.He added that Blueair’s ‘home defense system’ effectively help consumers to create safer indoor havens in a world where air pollution has become a huge environmental disaster, causing millions of deaths worldwide according to WHO and behind mounting respiratory diseases such as asthma and COPD.

The Sense+ is engineered to purify the air using patented HepaSilent filtration technology in rooms up to 200 square feet every 12 minutes of almost all known airborne pollutants. The sleek air purifier uses wireless technology to access the information being harvested by the remote Blueair Aware air quality monitor and shown on the Blueair Friend app, which can either automatically adjust the Sense+ airflow speed or permit manual control.

The 'Friend' app, available for both IoS and Android smart phones and tablets, gathers data on an hourly basis from what will eventually amount to thousands of gauging stations worldwide to deliver trustworthy information on local outdoor air quality. The app also receives data from the Aware monitor that provides a detailed view of indoor pollution such as fine dust and VOC’s as well as temperature and humidity.

Apart from its IoT capabilities, the Sense+ has a unique user interface, controlled by gentle hand swipes above the Sense+ hardened-glass surface top, embraces a Wi-Fi strength-indicator, a Wi-Fi button and a filter change indicator. Other benefits encompass an ultra-low sound level on the lowest setting and a Wi-Fi enabled remote control that will turn the Sense+ on or off, adjust fan speed, set a timer, dim or sharpen LED intensity, put the appliance into ‘sleep mode’, enable a child lock and indicate when a filter needs changing.

“Blueair is making the invisible ‘visible’ to empower consumers, younger or older, to better understand their surrounding air quality, detect airborne dangers and do something about removing the pollutants,” said Mr. Blomqvist.

For more information, please contact

Public Relations

David Noble, Blueair PR Communications

T: + 44 7785 302 694

E: david.noble@blueair.s

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Sold in some 64 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

Blueair is a world leading producer of air purification solutions for home and professional use

Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.

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