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New Way Out - Beckmans College of Design interprets IKEA's brief at Stockholm Furniture Fair
A balcony in Stockholm or Shanghai or perhaps a picnic in the park? Outdoor life has been the focus when the final-year students of the Product Design Programme at Beckmans College of Design have designed products for outdoor spaces around the world with the support and sponsorship of IKEA.
Products for urban outdoor rooms
The balcony or the small patio, or the temporary outdoor space created by a picnic are all different types of outdoor rooms in which urban comtemporary people like to spend time. This has been the basis for product ideas developed by the students. Many of the products can be used both indoors and outdoors thus challenging the usual division of indoors and outdoors. Some of the products provide answers to recurring problems, others formulate new questions. Some designs are familiar while others are completely or partly new.
Exhibition at Stockholm Furniture Fair
Welcome to the exhibition New Way Out at Beckmans College of Design's showcase VH01: 06 in the Greenhouse at Stockholm Furniture Fair.
The exhibition is inaugurated Tuesday, February 9th at 15:00.
Support and sponsorship by IKEA
The eight-week course in furniture design is a collaboration with IKEA, which has given the brief to the students and contributed with workshops and prototyping. Through a partnership with Microsoft the Product Design students have had Surface Pro 3 as a tool in the sketching process.
Communication by the students in Visual Communications
The second-year students in Visual Communications have created all of the communication in the project. Films, pictures, graphic design, web and the show case is their vision of the concept New Way Out.
Visit the campaign site: beckmans.se/newwayout
Students
Product Design: Anna Sjöberg, Aron Lidström, Benjamin Curtis, Elina Johansson, Isa Andersson, Johanna Palm, Isa Andersson, Kristina Kruuna, Malin Berglund, Märta Hägglund, Sanna Gripner, Sara Sjöbäck, Tim Karlsson, Tina Eklund and Vera Panichewskaja.
Visual Communications: Maria Ahlgren, Alf Afén, Joakim Aronsson, Emil Balesic, Linnéa Carlsson, Greta Colloca, Liza Forslund, Tobias Gerhardsson, Denise Hedström, Isak de Jong, Erik Kölare, Jakob Smedhagen and Sebastian Örtegren.
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About Beckmans College of Design
Anders Beckmans' School was founded in 1939 by the artist Anders Beckman och fashion illustrator Göta Trägårdh as a small-scale artistic school for advertising and fashion. In 1992 the programme of Product Design was added to the school.
In 2003 the school became Beckmans College of Design and since then provides Bachelor Degrees in Fashion, Product Design and Visual Communications.
