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Press release -


​Today, Gina Tricot is finally releasing its long-awaited collection with lifestyle and fashion influencer, Maja Nilsson Lindelöf. 

Gina Tricot continues to listen to what its customers want by creating exciting design collaborations. Once again, customers have been invited to send in suggestions and then vote on their favourites through Gina Tricots social media channels. This time, the result is a magical collection created in collaboration with one of social media’s brightest shining Scandinavian influencer, Maja Nilsson Lindelöf. Today, Thursday 19 March, is the day for the long-awaited release of the collection, Maja Nilsson Lindelöf x Gina Tricot. We’re also very excited about finally releasing all the gorgeous campaign photos!

The collection, which is Maja’s first own design collaboration, consists of six amazing dresses, both long and short and a matching set. The collection comes in shades of pink, yellow, white and a beautiful flower-pattern. You will also find two sparkling and truly show-stopping dresses, one of which Maja wore to the Ellegala, along with a dress covered in champagne colored sequins, made for occasion where you really want to shine! 

Through her social media channels, Maja reaches a large target group of women who are interested in fashion. With nearly 200,000 followers on Instagram and popular fashion and lifestyle blog, she provides inspiration each day to those interested in following her life as a new mother. 

“Having the chance to create clothing has always been a huge dream of mine. Since I’ve always shopped at Gina Tricot, it was an obvious choice to participate in a design collaboration with them. I’m really happy with the results and I definitely feel that all of the items in the collection reflect my personal style. I simply can’t wait to see other women wearing my designs! This is something I’m incredibly proud of and it is an honour to be able to share this with my followers,” says Maja Nilsson Lindelöf. 

Besides lifestyle, fashion and beauty, Maja also shares her honest thoughts about life, covering many sensitive and difficult topics like loneliness, mental illness, women’s rights and performance anxiety in her social media channels. With this in mind, every dress in her collection has been named after an inspiring female friend or relative who Maja looks up to. Maja’s message to herself and other women is “To the dream that came true, believe in yourself and dare to dream big.” Each item in the collection bears this message. 

Maja Nilsson Lindelöf X Gina Tricot will be released today, March 19th in selected Gina Tricot stores and online at



Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

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