REDKEN for Lanvin PFW AW14

LANVIN
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido amped up the wet-shine look to give the hair a nighttime feel at Lanvin. Wet and greasy textures, which are now celebrated on the runway, give the hair a naturally cool finish that works seamlessly with Alber's collection. The Lanvin updo might be a bit messy and wet, but the overall style glistens on the runway."I wanted the hair to have a messy, wet-shine finish for Lanvin, because the show always feels like it takes place in a nighttime environment. The set design, lighting and smoke really create this illusion, so the hair needed to fit the evening atmosphere. If the hair had a dry finish, the look would feel too romantic. With a wet-shine finish, the hair takes on a very sexy, easy Lanvin feel."

-Guido, Redken Global Styling Director

Redken Products Used:

- guts 10 root targeted volume spray foam

Create the Look:

1. Saturate damp hair with guts 10 root targeted volume spray foam

2. Apply argan-6 oil multi-care oil for added shine

3. Using fingers, rake hair into a ponytail and secure with elastic

4. Twist ponytail into a messy chignon and secure with open fasteners

5. Finish by applying generous amounts of shine flash 02 glistening mist and forceful 23 super strength finishing spray

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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