REDKEN for Valentino PFW AW14

VALENTINO
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido created a playful look for Valentino's Fall/Winter 2014 show, which lent itself to the eccentric designs this season. Unlike a classic chignon or the austere low ponytail from last season, the hair at Valentino was fun and added lightness to the collection as a whole."The collection this season felt more eclectic, so I wanted the hair at Valentino to be more whimsical and playful. I created a simple part and added a little bit of height at the crown to give the hair a late 60s kind of feel. Regardless of these youthful subtitles, the vibe remained true to the brand's identity. The hair is beautiful and very Valentino."

-Guido, Redken Global Styling Director

Redken Products Used:

-guts 10 root-targeted volume spray foam

Create the Look:

1. Apply guts 10 root targeted volume spray foam to damp hair

2. Blow-dry hair straight with natural bristle brush

3. Create a clean center part

4. Comb hair straight back creating slight lift at the crown

5. Gather hair into a low ponytail covering ears and secure with elastic

6. Place elastics every 2-3 inches down the ponytail

7. Pull hair in between each elastic to puff out the hair

8. Finish with forceful 23 super strength finishing spray

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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