Can you save your CFO from the software licensing sharks?

Targeting CFOs and CTOs with a digital campaign featuring sharks

News   •   Nov 12, 2019 06:56 CET

Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.