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OPEN delighted to share in Iggesund's Black Box success

News   •   Feb 03, 2012 14:00 CET

On Monday night Iggesund Paperboard hosted the latest leg of their Black Box international design challenge at Sven-Harry’s Art Museum in Stockholm. The task for the designers was to produce a design that challenged the characteristics of Iggesunds flagship product, Invercote.

The designers who accepted the challenge are cosmetics and fragrance packaging specialists at Landor, Paris and master of printing techniques, Frans van Heertum of Tilburg in The Netherlands, Brunazzi & Associati, Turin, Marc Benhamou, New York, and Sebastian Onufszak, Augsburg.

And it wasn't just beautifully designed black boxes that were causing a stir. We were thrilled that the extraordinary calendar OPEN developed for Iggesund provoked keen interest from a large number of guests. OPEN´s founder and creative director, David Gray, was on hand to show fascinated attendees the extraodrindary qualities of Invercote showcased by the calendar. 

"It's not just an exclusive calendar, it's a masterpiece and collectors item," says Björn Kvick, President of Iggesund Paperboard, who commissioned 100 copies the now-legendary 2011 oversized wall calendar for a select group of graphic and packaging customers. Two copies are now being auctioned starting at 2,000 Euros  for Unicef, says Carlo Einarson, Director Market Communications at Iggesund.

The Black Box Project has already been held in packed venues in Paris, Amsterdam, London, New York and Hamburg. Next stop, that powerhouse of design chic, Milan, where another box, this time developed by paper sculptor Jeff Nishinaka, will be added to the exhibition.

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