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Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

Press Releases   •   Mar 04, 2013 11:04 CET

To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.

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How do you promote the ultimate rooftop office that’s not even built yet?

How do you promote the ul...

You need a great location, a vision, a good story and atmospheric sketches and photos that bring the property to life. Developing a story...

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Photographer / Source Erik Lefvander, KOD Arkitekter, Usine Ile Roi and Mattias Hamrén/Crisby. Retouch by Joanna Ågren.
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Open warmly welcomes Senior Account Director Daniel Askergren to its growing team

Open warmly welcomes Seni...

We're thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Acc...

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Photographer / Source Victor Moreno
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Finding a humanly relevant expression for better bone repair

Finding a humanly relevan...

Surgeons hate advertising. So how do you find a visual expression that quickly communicates the benefits of a new product in a sensitive ...

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Photographer / Source Maria Berglund
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OPEN Communications has moved to Grev Turegatan 18 in Stureplan.  Come by for a cup of coffee.

OPEN Communications has m...

After ten years in Stockholm’s Old Town, we decided it was time for a change. We'd had our fill of cobblestones, tourists and slow broadb...

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Photographer / Source David Levin Open Communications
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Etteplan offers a fresh perspective on engineering services

Etteplan offers a fresh p...

Everything around us is engineered in one way or another. But the process of designing and manufacturing it is often complex and time-con...

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Etteplan takes an out-of-the-box approach to engineering services

Etteplan takes an out-of-...

Under the banner of "Engineering with a difference," Etteplan, the global engineering and technical documentation services company, is st...

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Etteplan encourages engineering companies to dream big and leave the details to them

Etteplan encourages engin...

Everything around us is engineered in one way or another. But the process of designing and manufacturing it is often complex and time-con...

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