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The Green Supply Chain: True Sustainability, OR just one — BIG — Marketing stunt?

Brands labeled with Green Supply Chains have started becoming synonymous with sustainability, trustworthiness, quality and forward thinking.

For this very reason, companies globally are frantically climbing to the tallest of buildings to shout out their dedication to supply chain sustainability, and describe the sustainable actions that will follow ‘according to their 2020 initiatives’.

I don’t mean to come off snarky, but there is a clear-cut discourse that has formed between brands actualizing supply chain sustainability, and those who are marketing supply chain sustainability.

“The concept of GSCM (Green Supply Chain Management) is to integrate environmental thinking into supply chain management (SCM)” (Chin 2015).

Using environmental and social initiatives to enhance a brand’s value doesn’t warrant a green labeling. A truly green supply chain is a supply chain that implements strategies and actions to improve performance in areas-otherwise damning to people, planet and profit.

The Branded Supply Chain

To understand the discourse between green supply chains and the imposters, one must first delve into the ideology of branded supply chains.

Genius really.

What’s the easiest way to ensure that a potential consumer feels inclusion, intimacy and loyalty to your brand and products?

READ THE FULL ARTICLE HERE

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Topics

  • Finance

Categories

  • sustainability
  • supply chain management
  • supply chain
  • green supply chain
  • supplier relationship management
  • environment
  • business

Contacts

Sam Jenks

Press contact Communications Lead Communications and Marketing 0703644132

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