Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.Pressmeddelande 2013-03-04 11:04
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.
Open Communications challenges Hyper Island students to reinvent brand storytelling for the digital agePressmeddelande 2012-11-20 10:00
In today’s fragmented digital landscape, it’s easy to see why companies are struggling to tell their brand stories in honest, engaging and coherent ways. Should brands co-create content with consumers and morph into whatever people want them to be, or keep a tighter grip over their brand experiences? How do you strike the balance between control and collaboration?
We are adding a number of senior team members to support clients’ growing needs. The agency has recruited a senior Account Manager, a seasoned Account Director and a talented next-generation Art Director. Find out more in this news release.
Captured on film here by Open's David Levin, the Wavin “It’s about time” event, held in Wiesbaden, Germany attracted 120 guests from 10 countries. The Dutch manufacturer of plastic piping used the event - staged around the IHS show – to strengthen its image as a provider or time-saving solutions. Great to be working with Gert-Jan Maasdam, Ramon Hoogerbeets and Emiel van den Boomen from Wavin.
Under the title 'Brand Storytelling in the Digital Era', OPEN recently orchestrated a workshop with Interactive Art Director students at Hyper Island, Stockholm. More than 70 students were challenged to devise brand storytelling around future global scenarios for Volvo, Blackberry, HTC and the Gap. The event was run by David Gray, Creative Director, and Richard Hammond, VP Business Development.
"We loved every minute of creating this bespoke calendar for market-leading Invercote," says David Gray, Founder and Creative Director at Open Communications. Working with Art Director Carl-Johan Ekberg and the team showcased inspiring uses of Invercote and created a magnificent thank-you present for top customers - all at the request of Iggesund Paperboard Marketing Director Carlo Einarsson.