Powering the cleantech revolution with Enequi

Solar. Wind. Hydro. The rise of clean, renewable energy sources today is more than just talk – it’s happening! Awareness is also growing that simply adding more solar panels, windmills and electric cars won’t fix the problem alone. Consumers and businesses need better tools to store, manage and control their own energy supply. Enequi is leading the charge in this area, and Open is proud to be supporting their efforts with brand and marketing communications.

Making a positive impact 
“It feels especially meaningful to be working with products that can really have a positive impact on the future of our planet,” says Julia Erikson, marketing manager at Enequi. “The whole Cleantech sector is taking off right now, with huge growth potential. But smart energy storage and control solutions are still unknown to majority of people, even though they have the potential to solve many of our coming energy issues. This is true in Sweden and across the globe.”

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“It feels especially meaningful to be working
with products that can really have a positive
impact on the future of our planet.”
Julia Erikson

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Storing and managing energy
Founded in 2017, Enequi develops innovative solutions for homes and commercial applications to solve this problem. Their various QuiPower solutions give users deeper insights into their energy usage so they can control, store and save the energy they need, for when they need it most. Sales have initially focused on Sweden, and rollout is now underway in several other European countries.

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“One of the biggest myths in business
is that a great product will sell itself.”
Julia Erikson
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Creating a brand platform from scratch
“One of the biggest myths in business is that a great product will sell itself,” says Julia Erikson. “We knew we had a great product, but we also knew it would be crucial to tell our story to the market in a relevant and differentiating way. That meant defining our purpose, story, messaging, graphic identity, market positioning and more in a brand platform. Not to mention a communications plan for long-term growth.”

It’s time to take charge
Enequi is a good example of Open teaming up with a client to build and launch a brand from the ground up. First the branding platform and graphic identity; then the creative concept – “Take Charge” – and a whole series of digital campaigns aimed at various target groups. Read more at https://bit.ly/39GLCrc