New digital storytelling star to add creative magic for Open clients

Open Communications, the Stockholm-based international brand communications agency, is strengthening its digital, film and social media offering with the addition of Daniel Enervald, an experienced digital storyteller with deep knowledge and craftsmanship in 3D film and motion graphics. The move is part of Open’s strategy to help its clients create brand experiences that move people and get results in an increasingly digital world.

“We’ve known Daniel for years and used his unique talents on multiple projects to add that extra sparkle, so we know what he can do,” says Open CEO, Brand Strategy Director and Co-owner Gunilla Lundström. “When he was looking for a new challenge, we jumped at the opportunity.”

Virtual store in NYC
Daniel’s work was recently featured in Forbes Magazine for a virtual concept store he helped to designed with Valtech in New York for Estée Lauder’s MAC cosmetics brand. The store, which was cited as “The Next Step in Virtual Reality,” allowed customers to customize their own palettes, personalize product packaging, and virtually try on makeup shades or even entire looks created by MAC makeup artists.

Deep digital experience
Most recently, Daniel worked at Frank, a digital agency focused on brand experiences, and earlier at Valtech (IT consulting), Crosby (visual storytelling) and C2 (creative production).

Guided by curiosity 
“I was attracted by the opportunity to be involved in the entire creative process with global brands and to work with Open’s experienced international team, whom I’ve teamed up with previously,” says Daniel Enervald. “By nature, I’m a curious person and love to push the boundaries of storytelling in motion and design new, immersive experiences that strengthen the brand.”

Some tips and advice 
Asked whether he has any advice for clients, Daniel cites three things:

1. Don’t get hung up on tools and effects – Always start with the story you want to convey and to whom. Be clear about the end result you want. Effects are only a means to an end.

2. Make sure everything reflects the brand tonality – For example, a premium brand should have high-quality imagery and graphics that reflects this.

3. Think about engaging all the senses – Everything from the music, voice and motion are increasingly important ingredients in creating an emotional connection with a brand.

“Daniel is a unique talent who can add that creative magic to everything from social media posts to film and virtual exhibitions or streaming projects,” says David Gray, Founder and Copy Director.

All in all, the move further strengthens Open’s in-house capabilities to offer to its clients quick, relevant, high-quality creative work for cross-border brand-building.