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Is the brand story being lost in today’s digital landscape?

Under the title 'Brand Storytelling in the Digital Era', OPEN recently orchestrated a workshop with Interactive Art Director students at Hyper Island, Stockholm. More than 70 students were challenged to devise brand storytelling around future global scenarios for Volvo, Blackberry, HTC and the Gap. The event was run by David Gray, Creative Director, and Richard Hammond, VP Business Development.
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  • David Gray, Founder and Creative Director Open Communications
    David Gray, Founder and Creative Director Open Communications
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  • Cavotec Vice President Lars Hellman and Open's David Gray attend Cavotec's AGM
    Cavotec Vice President Lars Hellman and Open's David Gray attend Cavotec's AGM
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  • Micronic Mydata's Veronica Wänman and David Gray at last night's IAA seminar-mingle.
    Micronic Mydata's Veronica Wänman and David Gray at last night's IAA seminar-mingle.
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  • The new team at Open Communications
    The new team at Open Communications
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  • Richard Hammond is the new VP Business Development at Open
    Richard Hammond is the new VP Business Development at Open
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  • Open's Richard Hammond and David Gray leading a workshop at Hyper Island
    Open's Richard Hammond and David Gray leading a workshop at Hyper Island
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  • A moment of reflection at Open's workshop at Hyper Island on reinventing brand storytelling for the digital age
    A moment of reflection at Open's workshop at Hyper Island on reinventing brand storytelling for the digital age
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  • Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
    Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
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  • OPEN Communications has moved to Grev Turegatan 18 in Stureplan.  Come by for a cup of coffee.
    OPEN Communications has moved to Grev Turegatan 18 in Stureplan. Come by for a cup of coffee.
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  • Skateboarding photographer David Levin joins Open as art director
    Skateboarding photographer David Levin joins Open as art director
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  • Open’s new CEO Gunilla Lundström
    Open’s new CEO Gunilla Lundström
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  • Open’s new Account Director Henrik Sund
    Open’s new Account Director Henrik Sund
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  • Open’s new Account Manager Maria Berglund
    Open’s new Account Manager Maria Berglund
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  • Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
    Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
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  • Wavin shows how a global thought leadership event should be done.
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