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Priveq Investment divests Internatural to Midsona

Pressmeddelande   •   Jul 05, 2016 10:24 CEST

Priveq Investment Fund IV L.P. (”Priveq”) has after a successful ownership period in Internatural AB (”Internatural”) signed an agreement, together with the rest of the owners, to divest Internatural to Midsona. The transaction represents the end of a great cooperation characterized by profitable growth and development and create conditions for continuous establishment of Internatural’s market leading position in Sweden and Norway.

Together with its two subsidiaries Kung Markatta AB (”Kung Markatta”) and Alma Norge AS (”Alma”), Internatural is a leading independent actor within distribution and marketing of organic, plant-based and natural foods in Sweden and Norway. The own brands, Kung Markatta in Sweden and Helios in Norway, are both pioneers within their respective markets and focus solely on the organic food segment. The portfolio of external brands which Internatural distributes includes market leaders such as Alpro and Yogi Tea. The company has 71 employees and has offices in Örebro and Malmö in Sweden and in Årnes in Norway.

During Priveq’s ownership period, Internatural has experienced strong organic growth. The organic growth was further intensified with the acquisition of Alma, Kung Markatta’s equivalent in Norway, during the spring of 2014. Sales have increased from around SEK 230m in 2013 to around SEK 640m in 2015. In addition, profitability has improved from an already high level, despite investments in organizational development and a new warehouse in Örebro. Particularly satisfying is the strong growth of the own brands, led by the Kung Markatta brand.

"Internatural has experienced a fantastic development over the past few years. The company has shown a strong annual growth of around 20 percent, driven by the own brands as well as the attractive external brands. Furthermore, we completed a strategically important investment through the acquisition of Alma in Norway” says Henrik Westfeldt, partner at Priveq Advisory AB, advisor to Priveq Investment Fund IV and board member of Internatural. ”The prior owner of Internatural, the founder Lennart Olsson, the management team and all the fantastic employees should be very proud of what they have achieved. We believe that Midsona will be a good owner to take the company to the next level as they, together with Urtekram, create a leader within organic food products in the Nordics.”

"Together with Priveq we have managed to triple our sales through organic growth in Sweden and through the acquisition of Alma in Norway. Internatural is now well positioned to continue its profitable growth together with Midsona’s platform of brands in the rest of the Nordics." says Anders Dahlin, CEO of Internatural.

For further information, please contact:

Henrik Westfeldt, Priveq Advisory AB
Tel. +46 70 872 16 66

Anders Dahlin, VD, Internatural
Tel. +46 706 428 883

About Internatural

Through its subsidiaries Kung Markatta AB and Alma Norge AS, Internatural offers one of the broadest supplies of ecological, milk free and natural foods in Sweden and Norway. The own and award-winning ecological brands, Kung Markatta (Sweden) and Helios (Norway), offer around 200 products in their respective home markets. The company also distributes several other brands, such as Alpro, Yogi Tea, Green & Black’s, Clipper and Getraw. Internatural has over 70 employees at their facilities in Örebro and Malmö in Sweden and Årnes in Norway. Sales amounted to SEK 637m in 2015. More information is available at and

About Priveq Investment

For more than 30 years, Priveq Investment has invested in profitable growth companies. The business concept is to generate value through long-term investments and active ownership in unlisted growth companies. Since 1983, approximately SEK 3,5 billion have been invested and Priveq Investment and its employees have carried out 118 investments and been involved in taking 24 companies to an IPO. The current portfolio consists of 14 companies which had a total revenue of SEK 6 billion and approximately 1,700 employees as per December 31, 2015. Some of the current portfolio companies are 21 Grams, Crem International, El-Björn, House of Ports and QleanAir Scandinavia. Behind Priveq Investment is essentially a number of long-term, institutional pension funds in the Nordics and Europe, for example Skandia Liv, Fjärde AP-fonden, Kommunal Landspensjonskasse (KLP) and Europeiska Investeringsfonden (EIF). Priveq Advisory AB acts as investment advisor to the Priveq Funds. More information is available at

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