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The Best Collection - in the best of all possible worlds

Swedish Hasbeens presents the new SS14 collection ...
It is time to shift decades again. Now to the pastel washed 18th century with a new collection that breathes optimism, humor and change. Like Voltaire wrote that even if the world ends tomorrow he would still plant an apple tree today - we are not saying the world is ending but the new collection is full of that optimism and desire to live in the best of worlds - ours...

So, welcome to the Best Collection – in the best of all possible worlds!

Swedish Hasbeens wants to nurture earth and look good while doing it. The new collection is no different. With inspiration from the 18th century, where the world as people knew it was changing for the better, the fashion scene entered the limelight as well.

France gave the 18th centuries fashion scene a real rebirth” says founder and designer Emy Blixt. And with that new agenda came bold Parisian fashion prints and optimistic colors. It had been a time of mistrust and fear but now science and humor came in and took a leading role in society through pioneers such as Voltaire, Marie Antoinette and the feminist Mary Wollstonecraft – mother of Mary Shelley.

Inspired by these pioneering Hasbeens, the optimistic pastel colors and the curves of the 18th century Swedish Hasbeens now introduces new styles like the comfy Gustava in nubuck pastels and the curvy and soft wedge sandal Flora. Our best selling queen The Lacy Sandal is back in new optimistic colors like yellow, green and red.

For that stylish beach existence you will find the vintage inspired Heart Medallion Low in enlightening red a perfect fit. Another newcomer is The Floral T-Strap with a curvy mid high heel and cut out patterns in white and light pastel colors. The Fredrica Sandal in antique silver is a new yet timeless design and The Heart Medallion in red and turquoise is a strappy super high sandal combining the best of classic style with optimism for a better future.

So put on a new pair of Hasbeens and let’s go and cultivate our garden

– “The beginning is always today” – Mary Wollstonecraft

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1970 in southern of Sweden. Her name was Anita and she was the hottest looking ABBA-mum. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs. One summer day in 2006 Emy Blixt found the shoes Anita wore in the basement of an old clog factory and started Swedish Hasbeens.

Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet. The Hasbeens toffels, bags and belts are based on original models from the past and are made of super quality vegetable tanned natural grain leather since it just becomes insanely beautiful when aged. Our production methods and material are kind to nature and people. Happy toffels make happy people.

Better Shoes For a Better World

Media Contact:
Fia Haak
PR guru
fia@swedishhasbeens.com
+4687228101

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