Five things we learned during Mumbrella360 Asia 2017
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.
The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in
A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.
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