Golden Eggs to Monterosa – Mobile Agency Wins Top Prizes at Swedish Advertising Festival

Monterosa has had a fantastic week at the Swedish Advertising Awards
where it managed to be the first ever Mobile Agency to snag not only one -
but two prestigious golden eggs.

"We are as happy as spring chickens. We won in three different categories so
it's a happy day for our agency and clients! We also see this as an obvious
indicator of the new era for Mobile across all media platforms," says Johan
Stahle, Partner and Planning Director.

Monterosa won Gold and Silver in the Interactive category (MINI/BMW and
Channel Four), Gold in the Event category (MINI/BMW) and Silver in the
Media Category (MINI/BMW). Monterosa worked together with ad agency
Jung von Matt on the MINI case and together with ad agency Volontaire
on The Channel Four case.

"Mobile usage is exploding and the future possibilities of new technology in
our field is going to be mind-blowing for the media marketing industry. A major
key to success will be the ability to adapt to changes in the market. We are
constantly exploring new ideas, business models and ways of integrating
mobile into new media solutions," continues Stahle.

Monterosa’s growth in Asia has taken off, especially in Singapore which is
now being dubbed “the Smartphone nation”.

“There is a deep understanding here in Asia that all serious brands will need
a mobile element. Monterosa understands consumers’ need for smarter, more
engaging, relationship-driven activities and works either directly with clients
or together with ad agencies to deliver world leading mobile solutions,” says
Sandra Appelqvist, CEO of Monterosa Singapore.

Link: MINI getaway http://www.youtube.com/watch?v=dt9OlGq3gWU

Company Facts

Offices in Singapore and Stockholm, New York office opening April 2011

20 Employees and expanding

Owned by its founders

Major clients include: BMW/MINI, Chevron, Toyota, Google, Carlsberg, SonyEricsson, Dove

www.monterosa.com.sg