Allianz Insurance and Channel 4 have today announced a major new sponsorship which will see the insurer become a core partner of the Rio 2016 Paralympic Games on 4.
Allianz Insurance will sponsor a range of programmes across Channel 4 leading up to the Rio Paralympic Games, including The Last Leg Live from Rio, starring Adam Hills, Josh Widdicombe and Alex Brooker. It will then sponsor all live coverage once the games have got underway on the 7th September.
Allianz is also funding a new original shorts series on All 4 as part of Channel 4’s online coverage of the games. More hours of sport from the Paralympics will be available than ever before through All 4, allowing users to watch live or catch-up with all the action from Rio. More information on Allianz’s All 4 shorts series will be released later in the year.
Claire Balding will return to host coverage live from Rio and will be joined by acclaimed actor and disability activist RJ Mitte, star of hit US series Breaking Bad.
Rob Ramsey, partnership leader at Channel 4 said: “We are delighted to announce that Allianz will be a core partner of the Paralympics on 4. The Paralympics is a sporting mega-brand that has a major positive impact on societies’ perception of disability. Allianz’s support will ensure that Rio 2016 will be the biggest and brightest event in Channel 4’s calendar.”
Nick Dudman, head of brand management at Allianz Insurance said: “Allianz is committed to supporting Paralympic sport around the world. We’ve been a partner of the International Paralympic Committee since 2006 and now we’re backing ParalympicsGB on the road to Rio.
“We’re looking forward to working with Channel 4 which has a strong track record in Paralympic sport coverage. But this is about more than sponsorship for us – it inspires us to keep improving our offering as the insurer of choice to a broad community, both as an employer and through our products.”
This announcement follows the news that Allianz has become an official partner of the British Paralympic Association and builds on their commitment to promoting inclusion, diversity, and excellence, both in the workplace and in the world of competitive sport.
Press contact: David Keel, firstname.lastname@example.org 07771 794978
Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz SE Group, the largest property and casualty insurer worldwide.
Around 85 million private and corporate customers rely on Allianz's knowledge, global reach, capital strength and solidity to help them make the most of financial opportunities and to avoid and safeguard themselves against risks. In 2014, over 147,000 employees in more than 70 countries achieved total revenues of approximately 122.3bn euros.