Atlas Corp discusses the future of online marketing and the importance of human interaction.

Sales and Marketing leader Atlas Corp firmly believes that while online marketing is essential, it is not as important as individual marketing researchers have made it out to be. The firm wants to dispel the common misconception that direct sales are now an irrelevant form of customer interaction. To Atlas Corp, there will always be a place for direct sales and is a firm believer that individuals seek human interaction when buying a product. Online sales may be on the rise, but this does not mean the end of traditional direct forms of selling.

About the firm - http://www.atlascorp.co.uk/

Conversely, Atlas Corp agrees with a recent report that suggests online marketing and advertising has not altered customers sales patterns. The report demonstrated, using eBay advertisements as its case study, that individuals who used the internet the most were not likely to buy anything after seeing an advert in their search results. The report also demonstrated that those who were targeted by online advertising were likely to buy something anyway as the ads were aimed at those individuals who had previously used eBay. This demonstrates a common problem with online advertising that those responsible for the marketing campaigns target those who are already likely to buy.

Atlas Corp argues that this pitfall of online marketing demonstrates one fundamental problem, which online marketers often fail to expose themselves to new demographics. The firm says that this issue does not usually face its sales representatives, who are trained opportunists, and who use their time in the field to test out every kind of individual, then tailor their interactions to meet the needs of those they understand are more likely to buy. Atlas Corp is proud that its training creates individuals who seek opportunities, try new sales avenues and in turn offer clients the sales results that they would otherwise fail to receive online. Consequently, Atlas Corp argues that its services will always be in demand.

Moving forward, the firm wants to continue the tradition of offering clients a guaranteed ROI as it is sure that after a year of development it has found the perfect training scheme to transform their contractors into confident opportunistic sales representatives.