Florida Business Consulting take to the road to pilot new project

Miami-based direct sales and marketing expert, Florida Business Consulting has taken business on the road to pilot a new project in three cities across Florida, to conduct valuable market research, and identify potential locations for company expansion.

Florida Business Consulting: About the company. 

With market reach currently spanning seven states, in eleven locations, building and maintaining a healthy customer base is a significant step on the road to success at Florida Business Consulting. Since moving its headquarters to downtown Miami in 2013, Florida Business Consulting has shown dynamic expansion which led to excellent results.

The direct sales and marketing specialist has built a diverse client portfolio, representing companies in the telecommunications, non-profit, hospitality, energy and stationery sectors.

With massive growth goals for 2018 which include expanding to 20 locations, business trips will play an integral role in the firm scaling their business by almost 100%.

Managing Director at Florida Business Consulting, Eric Martin selected a group of the firm’s top contractors to lead the trips, conduct research and gather data. The firm ran business trips to Key West, Naples, and Orlando. During the week-long business trips, the select group spent time engaging customers to test consumer demand, carry out market research and gather feedback and data for clients.

Award-winning entrepreneur, Eric Martin firmly believes that travel is essential for both personal and professional development and the firm frequently runs business trips all over the US to push its workforce out of their comfort zone as they experience new environments.

Mr. Martin revealed the three main advantages of business trips:

1. Improved communication with potential customers.

Market research has been the catalyst for Florida Business Consulting’s massive expansion in the last four years. Mr. Martin argues that effective market research provides insight into customer likes and dislikes and by going directly to consumers, Florida Business Consulting’s brand ambassadors can communicate with customers face to face, allowing them to tailor what they say to create a compelling call to action.

2. Identify opportunities in the marketplace.

By running business trips to test markets, Florida Business Consulting has a low-cost method for gauging how well a product or service will be received, and it also gives a vital opportunity to acquire feedback on a product or service which will help to improve it.

3. Minimize risk

One of the main reasons for business trips is to conduct extensive market research to acquire all the information necessary to make an informed decision whether to take action; This method minimizes risk for Florida Business Consulting and their clients.

The firm’s trip to Key West saw them generate a new weekly sales record of $7000 and the successive trips to Naples and Orlando have provided interesting results for their pilot project, with Mr. Martin optimistic of big things to come in Q2.