This month work is underway on two new research series for 2012. 'Austerity Britain' is a new quarterly probe that will draw on UK polling data to track how a range of demographic groups are coping with cost of living hikes and explore how this is shaping their views on a range of national and local issues. Over the course of 2012 this series will cover both consumer and business audiences. In addition, at the end of January the first in a new series of 'issues footprint' reports for 2012 will be published. In these titles the elephant team will offer observations on a selection of issues that are evolving and worth following. Eight reports spanning these two new research series will be published during 2012, for more information contact us via our web page.