Fred. Olsen Cruise Lines launches new TV advertising campaign

Press release -

Fred. Olsen Cruise Lines launches new TV advertising campaign

Fred. Olsen Cruise Lines has launched a new TV campaign which will run through February 2013. The combination of 30 second and 10 seconds commercials utilises the quirky brand identity, with the characterful animation and ‘daub’ font that has become synonymous with Fred. Olsen, underscoring the personal and friendly style of cruising.  The 30 second commercial focuses on the choice of nine UK departure ports around the UK, with cruises sailing to over 200 destinations worldwide, with a call to action to request a brochure; it is backed up by the 10 second commercial that focuses on the current cruise sale, with savings of up to 25% for bookings before the end of February.

The TV campaign runs from 4th to 21st February 2013, with slots on channels popular with Fred. Olsen guests, including ITV3, Channel 5, Gold, Watch, the Travel Channel and the Holiday and Cruise Channel.

Justin Stanton, Head of Marketing for Fred. Olsen Cruise Lines, said: ‘This campaign highlights the many great offers in our cruise sale, and to remind our guests and potential guests about the huge choice of cruises on offer, sailing from so many convenient ports around the UK.  The unique brand identity is instantly recognisable and really reflects the friendly, relaxed style we are known for at Fred. Olsen.’

Find out more about all Fred. Olsen’s cruises and see the new TV commercials at www.fredolsencruises.com


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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

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Fred. Olsen Cruise Lines launches new TV advertising campaign
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Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom
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