Natural Products Scandinavia announces its full theatre line-up for 2014

With less than two weeks until doors open, Natural Products Scandinavia 2014, taking place in Malmӧ, Sweden, on 26-27 October, has unveiled its full Nordic Self-Care Education Programme. The free seminar programme, available to all visitors and exhibitors over two days, will address current topics facing the natural products industry.

The Nordic Self-Care Education Programme will provide a unique opportunity for professionals in the natural health, nutrition, skin care, beauty, and self-care market to keep up-to-date with the latest industry trends, research and development. Top industry speakers will cover topics including exporting and importing challenges, growing online sales, and marketing and branding.

NATRUE: Meeting Consumer Expectations

Julie Tyrrell from Natrue will be first to speak in the Natural Theatre at 11am on Sunday 26 October, with an in depth session on meeting consumer expectations. Tyrrell launched the Natrue secretariat in Brussels in 2008, to guarantee the continuity of natural ingredients and to defend a strict definition for quality of products.

Panel Debate: What are the strategic issues for the Natural Products Industry?

With future trend specialists predicting a boom for the natural and organic product industries, especially in the Nordic countries, six experts discuss their views on the future of the industry. Panellists include Julie Tyrrell from Natrue, Magdalini Selanikli from ISO PLUS (on behalf of EHPM), Peter Wennström from The Healthy Marketing Team, Dennis Reid from Retail Performance Specialists, Carl-Filip Clausson from Euromonitor and Matts Nielsson from Svensk Egenvard.

Marketing & Brands: Do the Consumers Get It?

On day two, Peter Wennström – founder of The Healthy Marketing Team and a popular speaker at workshops, seminars and conferences across the world – will be asking the question ‘Marketing & Brands: Do the Consumers Get It?’. Taking consumer data and market insights from around the world on food and health issues, Wennström provides tools, which allow marketing teams to make strategic decisions and accelerate brand innovation and NPD. Wennström is a renowned expert in functional foods marketing and is an author of two books: ‘The Four Factors of Success – how to innovate healthy brands’ and co-author of ‘The Food & Health Marketing Handbook’.

Driving Sales & Retail Performance Model

Driving sales – a topic of discussion among many businesses – will be considered by Dennis Reid from Retail Performance Specialists. His presentation will provide best practice systems and processes for improving average sales value by 20%. He will explain the theory behind his idea plus practical templates to help make it happen. He will be presenting this seminar on both days of the event.

State of the market – The Nordic Health and Wellness Market

Also presenting on both days of the show, Carl-Filip Clausson will be giving an overview of the Nordic health and wellness market. Clausson – a research analyst at Euromonitor International – specialises in the FMCG markets and has previously worked on projects for packaged food, non-alcoholic drinks, and beauty and personal care. His seminar will present market data and match it to the latest trends, plus insights into how each specific market in Sweden, Denmark, Norway and Finland is developing.

Keeping GMOs Out of the Supply Chain

Another highlight in the programme is Alejandro Gil’s session on ‘Keeping GMOs Out of the Supply Chain’. Alejandro Gil – project coordinator at IFOAM EU – will identify the current challenges and legal position for GMO-free food production in the EU. Keeping GMOs out of food is a current project for IFOAM EU, who aim to deliver guidance to operators and support the need for policy frameworks to ensure rights for GMO-free producers.

For full seminar line-up and timings, visit http://www.naturalproductsscandinavia.com/theatre.

Other sessions on offer include:

• Cosmetics Innovations & Technologies: Natural & Organic Cosmetics – The EU Compliance Overview
• EHPM: Botanicals & Probiotics – Key Product Categories with an Uncertain Future
• The Vegan Society: The Right Time for the Vegan Trademark
• Fruity Lou: Get Your Vitamins: Supplements versus a natural diet?

Alongside the show’s programme of seminars, visitors can also attend a series of new workshops delivered by leading industry professionals. The full programme is available now at http://www.naturalproductsscandinavia.com/workshop-zone.

Co-located with Natural Products Scandinavia, Nordic Organic Food Fair will showcase its new Food and Drink Education Programme, providing sessions in the Organic Theatre over both days of the show. The two events will bring together 300 exhibitors from across the world, showcasing a huge variety of products including natural, organic, free-from, Fairtrade and eco-friendly brands. A full exhibitor list can be found online at https://onlineexhibitormanual.com/divNPS14/exhi/exhibitorList.aspx.

For more information, and to register for a free trade ticket, please visit www.naturalproductsscandinavia.com and quote priority code NPSUK104 (direct link: http://www.eventdata.co.uk/Visitor/NPS.aspx?AffiliateCode=NPSUK104).

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Media enquiries & press pass requests to:

Emma-Louise Jones, PR Manager
Editorial representatives of relevant business and consumer media (including freelancers) are invited to apply for press passes to attend (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).

t: +44 (0)1273 645134  e: ejones@divcom.co.uk
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK
Facebook: www.facebook.com/DiversifiedUK
LinkedIn: www.linkedin.com/groups?gid=5009585

Exhibitor enquiries to:

Zoe Lacey-Cooper, Event Manager
t: +44 (0)1273 645141  e: zlacey@divcom.co.uk
Website: www.naturalproductsscandinavia.com
Twitter:www.twitter.com/NPScandinavia
Facebook: www.facebook.com/NaturalProductsScandinavia
LinkedIn: www.linkedin.com/groups/Natural-Products-Scandinavia-4499812

Scandinavia office:

Lars Larsson, Project Manager
Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden
t: +46 702 661170  e: lars.larsson@halsofackhandeln.se