Lions Direct Limited CEO Kamil Nosal on why “How to Win Friends & Influence People” is a must-read

One of the best-selling self-help books ever, with more than 15 million copies sold worldwide, Kamil Nosal, CEO at Lions Direct Limited considers the book a must-read for any aspiring entrepreneur.

Lions Direct Limited: About the firm

American business magnate, investor and philanthropist, Warren Buffet has an estimated net worth of $84.7 billion, and he credits Dale Carnegie's teachings with transforming his life.

Originally published in 1937, Dale Carnegie's “How to Win Friends & Influence People” is a masterpiece on the science behind human interactions, and by adopting the teachings of the book; Mr Nosal believes people can achieve success.

According to Carnegie, financial success is due 15% to professional knowledge and 85% to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people" and Mr Nosal fully supports that theory.

“Sales is very much a people business. Being an effective communicator and knowing how to read, influence and motivate people is imperative,” stated Mr Nosal.

As a rookie business owner, Mr Nosal attributes much of his success as a business coach and mentor to the lessons he learned from reading “How to Win Friends & Influence People”.The Lions Direct Limited CEO, went on to reveal the lessons the book taught him, and why he considers the book to be a must-read for aspiring entrepreneurs and business owners.

1. Praise others' achievements & offer recognition

Carnegie urges the reader to recognise people’s efforts and offer genuine praise. He writes that people flourish when they receive encouragement and praise. At Lions Direct Limited, Mr Nosal has implemented a recognition and reward culture, offering frequent bonuses, incentives and prizes for top performers. Mr Nosal believes that culture has been the catalyst for the outsourced sales and marketing specialists early success.

2. Listen Intently

Too many people listen only to respond, Carnegie teaches the reader that to get people to open up, listening intently "is one of the highest compliments we can pay anyone," Carnegie wrote. Effective communication is vital for Lions Direct Limited’s brand ambassadors to engage customers, build relationships and generate both quality and quantity results and being a good listener, understanding customers wants, and needs is vital.

3. Own mistakes

Carnegie urges the reader to own their mistakes. He writes that the best leaders don’t try to make themselves appear to be perfect. He explains that to influence and lead others effectively, it’s vital to own mistakes.

4. Be Empathetic

Years before emotional intelligence was considered a necessary leadership trait, Carnegie was teaching people to be empathetic. In the book, he quotes Ford Motor Company founder, Henry Ford "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own."

Lions Direct Limited is an outsourced sales and marketing firm specialising in interactive, innovative and tailor-made marketing solutions. CEO Kamil Nosal is a passionate business coach and mentor, and he believes the lessons from How to Win Friends & Influence People are invaluable for any business leader, making the book a must-read.

Sources:

http://uk.businessinsider.com/lessons-from-how-to-win-friends-and-influence-people-2015-4

https://medium.com/@amplemarket/sales-books-summaries-key-lessons-from-how-to-win-friends-and-influence-people-55c215ad0a9a