The importance of Business Travel in the Digital World: Latona Fox Investigates

Maidstone's newest direct marketing agency, Latona Fox weaves travel into their business model, and the professionals are eager to explain why they believe physical travel remains essential.

Latona Fox: http://www.latonafox.com/about-us/

Many individuals still advocate the benefits of travelling for business. These champions of business travel adamantly believe that going the extra mile to meet people face-to-face forms closer professional connections that ultimately leads to higher net profits. Business travellers list their top motivations for making an in-person meeting happen as: upholding customers relationships, converting prospective buyers, networking, and investing in people.

A survey of business publication subscribers published in The Wall Street Journal discovered that for negotiating contracts, interviewing for key positions and gaining customer insights, in-person meetings are the most effective. Oxford Economics USA released findings of a study that stated the average business in the U.S. would lose 17% of its profits in the first year if it disregarded business travel altogether.

Direct marketing agency, Latona Fox emphasise the benefits of business travel and offer their entrepreneurs and sales contractors many chances for national and international business travel. Conferences, networking events and R&R holidays form much of the agency’s regular travel incentives. Latona Fox believes there are some very real tangible and intangible benefits that business travel can bring to a company. But beyond these, business travel can serve to further the transport and hospitality industries, which continue to make business travel an attractive option due to regular promotions and offers.

‘We are living in a digital era where video and digital messaging is commonplace in today’s business word’ explained Robyn Steel, Managing Director of Latona Fox. ‘But, business travel does continue to thrive because of the benefits associated with travel and the impact that a face-to-face meeting has at crucial business moments’ added the agency’s Managing Director.

Latona Fox encourages their sales contractors and entrepreneurs to include a wealth of networking opportunities during business travel, so they get the maximum out of their trip. As a direct marketing agency, the firm assigns great importance to the impact that in-person communication can have on any meeting. As the agency continues to meet face-to-face with their customers in specific consumers demographics, they will increasingly champion the benefits of business travel and the impacts it has on both clients and consumers.

Source: https://www.30secondstofly.com/corporate-traveler/the-importance-of-business-travel-despite-the-digital-era/