DJI Media Update December 8, 2016

Rough and Magnificent. DJI’s Latest WRC Video Shows The Two Faces of Wales Rally GB

As the year draws to a close, DJI wraps up another spot-on collaboration with WRC and delivers an exciting WRC Wales video for all rally aficionados.

The stunning forest of Wales in full autumn foliage played host to the final European rally of the season with unpredictable weather bringing rain, snow, ice and fog. This muddy and slippery race captured by the DJI Inspire 1 and the DJI Phantom 4 is a must see for all racing and aerial videography fans.

DJI Opens its Second China Flagship Store in Shanghai

On December 10, 2016, DJI opens the doors of its Shanghai flagship store to the public, giving residents of China’s largest city the opportunity to explore the creative and professional possibilities that drone technology has brought to the world.

Located at the center of Shanghai’s busiest shopping, dining and entertainment district in Xintiandi (aka "New Heaven and Earth"), the two-story, 500-square-meters (5,400-square-foot) flagship store will display DJI’s full range of aerial platforms and camera products.

Drone enthusiasts and novices alike can get hands-on experience with DJI’s market-leading technology, from the foldable yet powerful Mavic Pro personal drone to the latest professional products such as the Phantom 4 Pro and Inspire 2 drones.

The Shanghai flagship store is DJI’s fourth foray into retail after opening its first flagship store in Shenzhen, China in December 2015, followed by the Seoul, Korea flagship store opening in March and the Hong Kong flagship store opening in September.

DJI also continues expanding its European footprint with a shop-in-shop in Paris and Berlin and authorised stores in Rome and Copenhagen.

DJI Profiles Video: Living in Thin Air

“People change, climbing changes, and so does technology.” In our latest DJI Profiles video, renowned professional rock climbers James Pearson and his wife, Caroline Ciavaldini, share their passion about climbing and aerial photography, inexorably connected to DJI solutions.

Gone are the days when you needed a helicopter to take stunning shots from above. The DJI Phantom is now an important part James’ and Caroline’s standard equipment on any expedition. In just a few minutes, they have the drone in position to take that perfect shot or even better, scout out the best paths in unknown, unclimbed areas – something that was not possible for climbers before.

As Caroline begins her ascent of Mount Wapiti, James gets ready with his DJI Inspire 1 Pro and Zenmuse X5 camera to professionally document what promises to be one of the couple’s toughest climbs.

The DJI Europe PR Team Welcomes a New DACH Specialist

As the DJI brand keeps growing in Europe, the PR team in Frankfurt is happy to welcome Veronika Komissarenko as its new member and DACH Specialist for German-speaking countries. 

Veronika holds a Bachelor's degree in Business Science from the Goethe University in Frankfurt and completed an Erasmus in Business Management and Marketing at Lomonosov State University in Moscow. With 5 years' experience as Chief Marketing Officer at the automotive event centre drivingcamp Hungary and three languages under her belt, Veronika is a valuable resource to the team. 

For all media enquiries in German, please feel free to connect with Veronika at veronika.komissarenko@dji.com.