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Q-Park Rewards App Nominated for CIM Marketing Excellence Award

Press Release   •   Feb 23, 2017 10:00 GMT

Q-Park, one of Europe's largest independent parking companies has been shortlisted for the CIM Marketing Excellence Innovation Award 2017 for its mobile ticketing and reward app.

The calibre of awards submissions has been extremely high this year across all categories. After much deliberation by the judging panel, Q-Park Rewards loyalty app has been shortlisted in the category for Innovation - New Products or Services. The app was developed with Corethree, Europe’s leader in m-ticketing and integrated data solutions technology, back in 2014.

CIM’s (Chartered Institute of Marketing) prestigious Marketing Excellence Awards are held this year on 27th April in London and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards acknowledge the creativity and originality delivered by marketers, as well as showcasing the successes of marketing teams and individuals alike.

This award recognises the innovation in the age of customer-centric approaches which led to an outstanding value proposition. John Denton, Head of Sales and Marketing at Q-Park UK commented ‘Q-Park Rewards has enabled us to be set apart from competition within the travel industry. We are always looking at new ways to innovate, which benefits our customer experience and establishes Q-Park as a leading service provider. Since the launch we have had over 45,000 downloads of the travel app which is continually growing providing a smart loyalty platform combining parking with location based offers.’

Corethree adapted the Q-Park online pre-booking system and key features for mobile use, as well as adding a range of new features to enhance the user experience for Q-Park customers, such as bespoke discount flash passes and QR codes for location-based offers. ‘Mobile ticketing is completely revolutionising the way consumers move and travel. Not only this but integrating with such frameworks provides invaluable insights through intelligent data for businesses, allowing them to further enhance their services and market their product more effectively.’ says Ashley Murdoch, CEO Corethree.

The Q-Park Rewards loyalty app is available to download from the App Store or Google Play on any smartphone.

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Q-Park arrived in the UK in 2001 and is now one of the UK’s leading car park companies with 60 car parking facilities housing some 50,000 parking spaces in key locations in the UK with over 15 million visitors every year. (Including Aberdeen, Birmingham, Croydon, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham, Reading, Sheffield and York.)

2015 North of England Excellence Awards Winners of Q-Park Rewards Loyalty App – Special Category Award for Innovation.

Q-Park Rewards offers 6th free car parking visit, pre-booking, local and national discount offers including Roadchef. Over 45,000 downloads and over 35,000 free parking vouchers to customers across the UK. 

Q-Park has won a RoSPA Health & Safety Award and also holds 59 ParkMark Safer Parking Scheme accreditations, 15 European Standard Parking Awards (ESPA) and a Silver Investors in People Award.

Q-Park offer customers many complimentary services at their parking facilities which include free baby buggy and umbrella loans as well as jump starters and heart defibrillators in case of emergencies.

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