A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.
We are a truly specialist agency, with a single minded focus on the shopper and an open minded approach to research design. With extensive Director-level client and agency-side experience we know how to:
Design fit for purpose research projects, choosing from a wide range of new and traditional methodologies
Deliver insights with impact, ensuring the right people get the right messages in the right way
Apply commercial common sense to the recommendations we make for action at brand, category, store or channel level