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​10 Sunderland runners team up to support Managing Director

Press Release   •   Feb 14, 2017 11:11 GMT

A group of 10 runners from Sunderland-based firm, Identity Consult, are taking on the Stroke Association’s Resolution Run on Sunday 26 February in Newcastle after the company’s Managing Director had a stroke.

Staff from the cost management and project management consultancy were inspired to tackle the 5km and 10km course at Leazes Park, after Managing Director David Dent had a stroke just last month. David was on his way to a business meeting when he collapsed suddenly. He was taken to James Cook Hospital and after a week on a high dependency ward, David was transferred to North Tyneside General Hospital. He is now receiving physiotherapy at home and recovering well.

Alistair Henderson, Senior Consultant at Identity Consult, is one of the runners taking part. He said: “David’s stroke happened completely out of the blue and made us realise that a stroke can happen to anyone at any time. We’re so pleased he’s making a good recovery and now we want to raise vital funds for the Stroke Association to help others affected by stoke to get the support they need.

“People from all across the company are getting their trainers on for the run, including directors and consultants. Some of us are keen runners while others are complete beginners, but we’re all training together and ready to take on the course!”

Dave Shearer, Community and Events Fundraiser at the Stroke Association, said: “With around 1.2 million people across the UK living with the devastating impact of stroke it is vital that we have people like our Resolution Runners to raise funds and help us conquer stroke. We’re thrilled the team from Identity Consult is taking part. We’re looking forward to cheering them on alongside our other participants as they make their way through the park.

“At least half of strokes could be prevented if people made simple lifestyle changes, such as keeping blood pressure under control and exercising more. The money raised will help the charity fund vital research, support people affected and prevent stroke.”

To sponsor the Identity Consult team, visit: Entry fee is just £15. All runners receive a technical running t-shirt and medal. For more information about entering or volunteering at the Resolution Run, visit, email or call 0300 330 0740.

  • A stroke is a brain attack which happens when the blood supply to the brain is cut off, caused by a clot or bleeding in the brain. There are more than 100,000 strokes in the UK each year; that is around one stroke every five minutes. There are over 1.2 million people in the UK living with the effects of stroke. 
  • Stroke Association is a charity. We believe in life after stroke and together we can conquer stroke. We work directly with stroke survivors and their families and carers, with health and social care professionals and with scientists and researchers. We campaign to improve stroke care and support people to make the best recovery they can. We fund research to develop new treatments and ways of preventing stroke. The Stroke Helpline (0303 303 3100) provides information and support on stroke. More information can be found at