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Well Pharmacy Director powers through Salford Open Swim marking halfway point in 12 month challenge for the Stroke Association

Press release   •   Jul 13, 2018 10:59 BST

On Saturday 07 July, Chris Ellett, Transformation Director at Well Pharmacy, took part in the Media City UK Swim Challenge at Salford Quays. After months of hard training, he completed the gruelling 15km open water swimming marathon.

Chris is pushing himself to his limits this year by committing to 12 physically-challenging events in 12 months to raise money for the Stroke Association.

From skydives to marathons, 2018 is action packed for Chris, and all for a very good cause. The Stroke Association is Well Pharmacy’s official charity partnership this year, with a goal to collectively raise £250,000 as a business. Supporting this pledge and just six months in, Chris has managed to raise over £4,600 through his JustGiving page.

Chris said “Giving up swimming lessons at an early age was something I regretted doing. After receiving lessons with Dave Quartermain from USwim as a birthday gift a couple of years ago, it has been life changing, and my enthusiasm for sports and events is stronger than ever. Although the open swim was probably the biggest challenge of them so far, this year, it has been so rewarding for me personally”.

Louise Simonian, Regional Fundraising Manager at the Stroke Association, commented: “There are around 1.2 million people in the UK who are living with the devastating impact of stroke. A stroke can happen to anyone at any time, and it turns lives upside down in an instant.

“Chris is a hero taking on this gruelling year of challenges, and we were there cheering him on this weekend at the Open Water Swim in Salford – he did an amazing job! We’re extremely grateful to have such energetic and dedicated support from Chris and Well Pharmacy, which will go a long way in helping stroke survivors and their families to rebuild their lives.”

Chris’s next challenge is the Salford Triathlon at the end of the month, on the 29 July.

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  • A stroke is a brain attack which happens when the blood supply to the brain is cut off, caused by a clot or bleeding in the brain. There are more than 100,000 strokes in the UK each year; that is around one stroke every five minutes. There are over 1.2 million people in the UK living with the effects of stroke. 
  • Stroke Association is a charity. We believe in life after stroke and together we can conquer stroke. We work directly with stroke survivors and their families and carers, with health and social care professionals and with scientists and researchers. We campaign to improve stroke care and support people to make the best recovery they can. We fund research to develop new treatments and ways of preventing stroke. The Stroke Helpline (0303 303 3100) provides information and support on stroke. More information can be found at