289 new tourism businesses were registered in the county in 2012, which makes Stockholm the region with the highest number of entrepreneurs, according to turistnäringens företagarindex (tourism business index).
Nine out of ten tourism businesses in the county continues to be optimistic on the economic development of their own company. 29 percent of business owners plan to increase the number of employees over the next 12 months.
- I am especially pleased that nearly a third of the Stockholm region's tourism businesses want to hire new employees. It shows that we are on track and it bodes well for the future, says Ulla Hamilton (M), entrepreneurial Vice Mayor of Stockholm.
Stockholm is two percent above the index in the development of entrepreneurship in relation to the number of residents in the county.
- We also have the most innovative tourism in Stockholm. 36 percent of the companies have introduced an innovation in his own business in the past two years, which will benefit the development of Stockholm, says Ulla Hamilton (M), entrepreneurial Vice Mayor of Stockholm.
In 2012, a total of 71 000 new companies in Sweden, of which 1,200 were in tourism. Currently, there are nearly 16,500 tourism businesses in Sweden, 3766 in Stockholm.
Stockholm Visitors Board is the official tourism promotion agency of Stockholm. Our vision is to make Stockholm the leading European sustainable destination. Our aim is to increase the number of international bednights and to increase tourism and further promote the Stockholm region as host for corporate meetings, incentive travel, congresses and events. We work within four areas: Leisure travel trade, Meetings and Conventions, Events and international media. Stockholm Visitors Board is a part of the Stockholm Business Region Group and is wholly-owned by the City of Stockholm. Our joint brand is "Stockholm - The Capital of Scandinavia". www.visitstockholm.com