"The Female Benchmark" guide book to female customers to be offered at the Women Buying Power conference

"The Female Benchmark" is an e-book that explains how interaction with female customers can fuel innovation, quality, communication and common sense - for the benefit of all customers. And how to stay clear of roadblocks and stereotypes. Some of the case studies that are descibed in the book will be presented at the Women Buying Power Conference in Copenhagen on March 3-4, and the authors Helle and Mette will also be present.

During the conference the e-book will be sold to the reduced price of DKK 125 (approx. 17 Euro) to visitors of the conference via www.detailonretail.com. On this site and enclosed here is also a complementary introduction of the available free of charge