Unique conference on women buying power to take place in Denmark

The conference “WomenBuyingPower: She decides 80%” - a brand new initiative for Europe – takes place in Copenhagen, Denmark on March 3-4.

It targets companies and organizations that want to better reach female target groups and thus improve profitability.

A holistic approach on reaching women buying power
The conference offers a unique, holistic approach on reaching the growing buying power of women from the following angles: Product innovation, Marketing, Sales & service and Research.

Knowledge, case stories, statistics & research, do’s and don’ts will be shared by the speakers as well as a possibility for private speed counselling ensuring the delegates to come home with a multitude of ideas. Read the full programme here

A fantastic gathering of world-renowned European speakers
Among the speakers product developers, marketers, designers, innovators, B2B-experts, professors, publishers, sales experts, bankers, authors and futurologists will be found bringing experience and knowledge from Spain, France, The Netherlands, UK, Denmark, Sweden and USA.

Some of our renowned speakers are Linda Scott, University of Oxford, UK, Carolina Casalderrey, GE Healthcare France, Søren Hesseldahl, Danfoss, Denmark, Lena Apler, Collector, Sweden Helle Dahlgren-Skov Q8, Denmark, Amelia Adamo, M magazine, Tony Newton, Durham business School, UK, Gemma Cernuda Canelles, Spain. See our complete list of speakers here.

”- Women decide 80% of the consumer purchases – this means she makes most of the buying decisions, both for herself, her family and quite often also for businesses as purchasing manager. Her decisions also affect many B2B businesses. Our conference,which is the first of its kind in Europe, will give companies and organisations answers to what products women prefer, in what kind of shops she likes to shop and why she sometimes feels misunderstood by marketers,” says Camilla Palmertz, CEO, WomenBuyingPower AB,” and it will also present valuable research on gender differences in collection information and purchasing behaviours. I hope to see visitors from all kinds of businesses – women as well as men.

Don’t miss this opportunity to attend the first European conference on Women Buying Power!
For more information see www.womenbuyingpower.com

Did you know? Women account for:

80% of all consumer purchases
55% of all home electronics purchases
94% of all interior decorations purchases
89% of all financial decisions
92% of all holiday trips decisions
90% of all car purchases are influenced by women

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QUICK FACTS: WomenBuyingPower-She decides 80% Conference
DATE: March 3-4, 2014
VENUE: Hotel Skt. Petri, Copenhagen, Denmark
CONFERENCE SET UP: A two day conference with workshops/break out sessions
and speed counselling opportunities with lecturers. Options: Early arrival welcome reception in the evening of Sunday 2 March. Networking dinner with raffle Monday 3 March.
DELEGATE FEE: 
695 EUR (excl. VAT) Included in the conference price:
the guide book Female Interaction Strategy by design-people (value €45) Additional:
 Early arrival welcome reception in the evening of Sunday 2 March  €20  (incl. VAT) paid upon arrival.
Networking dinner with raffle Monday 3 March €65 (excl. VAT).
SPECIAL OFFER valid until January 31
Bring a friend for 1/2 price:
Two conference passes including Networking Dinner €1172 (excl. VAT)
For groups five and more: Please contact Camilla@womenbuyingpower.com

N.B. This is not a political movement or women’s right congress!
The Women Buying Power: She decides 80% is not a conference about women in management or women’s rights in society. WomenBuyingPower She decides 80% concentrate on how companies and organisations can improve their business and profitability by learning more about the world’s fastest growing customer group. We do not make judgements of the whether men’s or women’s way of acting is better or worse – we’re just stating that in large groups there are differences in information collection processes as well as in purchasing behavioural processes and the female way of being is the one most commonly overlooked. Our aim is to make companies and organizations aware of this – and show how to benefit from the knowledge.