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Yamaha Motor Monthly Newsletter No.27 (Mar. 16 2015) The Yamaha Brand

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Yamaha Motor Monthly Newsletter No.27 (Mar. 16 2015) The Yamaha Brand

The Yamaha Brand Part 1: Its Origins and the Three Tuning Forks In this month’s issue, we wind back the clock to the era of Yamaha Motor’s parent company, Nippon Gakki, and introduce the birth and history of the Yamaha brand. *Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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