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"Off-road Mania" – Chapter 7 " An Everlasting Quest for True Innovation " released!

News   •   Jan 12, 2017 21:00 GMT

The Yamaha Motor corporate website features a series of seven items which, along with previously-unreleased video, showcases the development history of Yamaha offroad machines. Since the launch of the DT1 in 1968, Yamaha machines have constantly challenged the very frontiers of what is possible offroad. We are pleased to announce the release of the seventh and final installment, An Everlasting Quest for True Innovation.”

Title: "Off-road Mania" – Pioneering Bikes for the Dirt –

Chapter 7 " An Everlasting Quest for True Innovation "


With a focus on movies and images shot in the U.S.A., the website introduces promotional activities as part of the challenge of creating demand, as well as products not traditionally found in the off-road market.

Please take a look at the history of Yamaha's Challenging Spirit so beloved by off-road maniacs.

This series features a blend of stories about the development of new genres and challenges towards new technologies, highlighting the passion of the people who love offroading, and scenes and anecdotes of the era which will warm the hearts of long-time fans. We hope that you enjoy viewing it as much as we did making it.

<For inquiries regarding this series>

Yamaha Motor Co., Ltd.

Corporate Communication Division, Web Group