Yamaha Clean Water Supply System (YCW)
Spreading the Joy of Clean Water One Community at a Time
In recent years, businesses aimed at the “bottom of the pyramid” (BoP) low-income demographic in developing countries (about 70% of the world’s population) have shown signs of expansion, but Yamaha Motor has been taking on such endeavors in Asia, Central & South America and Africa since the 1970s. We established our own business model of contributing to and creating value for local communities (business for societal value).
In this issue, we introduce the Yamaha Clean Water Supply System. In villages without access to potable water, we install this water purification system that brings smiles to people’s faces by contributing to their daily lives and helping maintain their health and hygiene, while also spreading and deepening the value of and affinity for the Yamaha brand.