Adtraction has completed the key steps in the integration of Affiliate Future into its UK operations. The migration to the Adtraction platform is nearing completion, a combined UK team has been established, and Clare O'Reilly has been appointed Country Manager for the UK.
Since acquiring Affiliate Future in November 2025, Adtraction has worked to bring the two businesses together while maintain
Adtraction has released an incrementality study showing that partner marketing delivers real, measurable value for e-commerce brands. The analysis, based on almost 10 million online transactions, reveals that purchases made through the partner marketing channel led to a 26% increase in average order value compared to purchases coming from other digital channels.
The study includes well-known br
In this article, we highlight the key trends shaping partner marketing in 2026 across our 12 markets.
Since Adtraction was founded in 2007, being locally present has been a key part of how we work. It allows us to understand each market better and support brands and partners in a way that actually reflects their local reality.
Looking ahead to 2026, we asked our local teams to share the tren
The consent gap is growing, and partner marketing needs a fair response. Privacy-first is here to stay, but when valid traffic and sales go untracked, partners risk losing compensation for the value they actually deliver. That’s why Adtraction is launching Fair tracking, our initiative to help close the consent gap and ensure fair, transparent partner compensation.
Black Week has come to an end. While Black Friday remains the strongest single shopping day, this year’s data shows that both traffic and sales have been more evenly distributed throughout the week, and, in many ways, throughout the entire month of November.
With more brands launching campaigns earlier and extending their offers longer, the boundaries of Black Week continue to blur. This
Black Friday is here, the busiest day of the year for e-commerce! In this overview, we explore shopping behaviour, timing, device usage, and key trends that have shaped Black Week so far in 2025.
It’s no secret that Black Friday has evolved into a much longer shopping period across brands and markets. This year was no exception. More brands, including several larger retailers, launch not only s
Brand partnerships are becoming an increasingly important sales channel within e-commerce. To meet growing demand, Adtraction has launched a new version of Adtraction Plus, featuring an updated design and expanded functionality. With Adtraction Plus, e-commerce businesses can easily collaborate, reach new customer segments and create added value for their customers.
Since its launch in 2020, Ad
