Brand partnerships continue to grow as Adtraction Plus launches an updated version

Brand partnerships are becoming an increasingly important sales channel within e-commerce. To meet growing demand, Adtraction has launched a new version of Adtraction Plus, featuring an updated design and expanded functionality. With Adtraction Plus, e-commerce businesses can easily collaborate, reach new customer segments and create added value for their customers.

Since its launch in 2020, Adtraction Plus has grown steadily and now connects nearly 300 e-commerce businesses across a wide range of industries. The concept is simple: stores can reward their customers with relevant offers from other, non-competing brands, while also promoting their own offers through other stores connected to Adtraction Plus. Over the past year alone, more than 7,000 partnerships have been created, making Adtraction Plus an important source of both visibility and new visitors for participating stores.

“Brand partnerships have become a natural part of many e-commerce businesses’ growth strategies. With Adtraction Plus, they can increase visibility, customer loyalty and performance, without additional workload or complex integrations,” says Pauliina Ollari, Head of Adtraction Plus.

New design and expanded capabilities
The new version of Adtraction Plus offers a more modern design along with enhanced functionality. Users can now save offers to use at a later time, and stores can share them in new ways, for example via email or through the *Share with a friend* feature, making it easy to recommend exclusive offers to friends and contacts.

“With this update, we are taking Adtraction Plus to the next level. It’s faster to get started and easier to tailor the solution to each individual store. Since launching the new design, we have also seen increased conversion rates, showing that customers are engaging with more offers than before,” Ollari continues.

Performance-based and secure
Adtraction Plus is part of Adtraction’s performance-based platform. This means that stores only pay for actual results, making it easy to test, optimise and scale with full control and minimal risk.

“We are confident that brand partnerships will continue to grow and become an increasingly important part of the marketing mix. With Adtraction Plus, all e-commerce businesses can take advantage of this opportunity,” Ollari concludes.