Topics: Economy, Finance

  • Partner marketing drives a 26% higher AOV compared to other digital channels

    Adtraction has released an incrementality study showing that partner marketing delivers real, measurable value for e-commerce brands. The analysis, based on almost 10 million online transactions, reveals that purchases made through the partner marketing channel led to a 26% increase in average order value compared to purchases coming from other digital channels.
    The study includes well-known br

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