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In the Lule River, the cold remains a gentle contrast to the sauna – even in the warmth of summer.

Press release -

Arctic Bath continues to refine its SPA experience - guided by place, stillness, and presence

Located along the Lule River, where the seasons set the rhythm and nature is ever present, Arctic Bath has spent recent months refining and evolving its SPA experience. The result is a new SPA menu in which the treatments are more closely shaped by place, experience, and guests’ need for restoration.

Our new SPA menu focuses on treatments created by Arctic Bath, using c/o Gerd products as a foundation and with the guest experience at the centre.

– For us, it is not about changing what we do, but how we do it. We have listened to our guests and created treatments that feel more rooted in the place and in the experience of the stay as a whole.

The new treatments are designed to create relaxation, presence, and a deeper connection to the surroundings. There are no cosmetic or medical treatments. Instead, the focus is on being present in the moment, releasing the pace of everyday life, and allowing the body time to rest and restore.

The development process has taken place in close dialogue between c/o Gerd, SPA therapist Diana ’t Hooft, and the Arctic Bath team. A key element of the experience is that, in selected treatments, products are blended and tailored individually to each guest’s skin and needs. The treatments are based on gentle, attentive methods, where touch and light massage form a continuous thread, creating a sense of calm and wellbeing.

At the same time, Arctic Bath continues to collaborate with local SPA therapists from the surrounding region, who offer their own specialised treatments such as Marma, Ayurvedic, and Siddha-inspired practices. These collaborations ensure a close connection to local knowledge, while offering guests a broader and more diverse range of treatments.

From a floating sauna to deeper rituals

Arctic Bath began with a simple idea: to create a floating sauna and a year-round cold bath in Lule River. A way of welcoming guests from near and far into the Swedish tradition of sauna and cold immersion.

Over time, this idea has grown into a hotel and a full SPA experience, where the sauna ritual Julevädno (named after the Samí word for the Lule River) has become a cherished part of the guest journey.

Now, the next step is introduced through two time-specific sauna rituals that can be pre-booked, one in the morning and one in the afternoon. Each ritual is designed with a distinct intention: to gently awaken the body for the day ahead, or to help it settle after a long travel or a day of activities.

During the rituals, the sauna hosts work with essence infusions, where natural aromas are introduced to the sauna stones and gently wafted through the sauna with heat and air. The experience is quiet and meditative, where warmth, scent, and stillness interact. Guests are then guided into the cold bath, often their first encounter with cold water, before repeating the cycle of heat and cold.

This contrast between sauna and cold immersion stimulates circulation, releases physical tension, and creates a heightened sense of presence in the body.

A new experience for two: Elements of Us

As part of the new SPA menu, Arctic Bath also introduces a completely new experience designed specifically for two people: Elements of Us.

This two-hour journey begins in the treatment room with a therapist, before continuing into the SPA area. It includes a short guided sauna ritual followed by time for quiet relaxation together. The experience concludes in the jacuzzi with a specially created nature-inspired drink.

Elements of Us is designed to reflect the interplay between the forces of nature and the connection between two individuals, offering space for shared presence in an otherwise fast-moving world.

A tradition of stillness, opened to the world

Arctic Bath invites international guests to experience something deeply rooted in Swedish tradition. What began as a simple idea on the river has evolved into a place where sauna culture, cold immersion, and nature-based wellbeing are shared in their most essential form.

Here, the focus remains on the simple things. Warmth. Cold. The river. Breath. And time to simply be – together, or in one’s own stillness.

Key information: New SPA experience

Number of treatments: 5 signature treatments by Arctic Bath and 5 alternative treatments in collaboration with local therapists

Treatment duration: 45–120 minutes

Launch date: 12 June

Booking: booking@arcticbath.se

Additional information: SPA access is always included for resident guests

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Arctic Bath is a “one of a kind” hotel, SPA, and restaurant floating on the serene Lule River in the middle of northern Sweden. Surrounded by frost-covered forests in winter and sunlit landscapes in the summer it showcases the endless Arctic beauty and offers a truly immersive experience.

At the heart of Arctic Bath lies a circular main building inspired by log driving history, home to our spa with the characteristic cold bath, saunas, Jacuzzis, and treatment rooms. The restaurant showcases local flavours, while the lounge and bar offer the perfect spot to unwind.

Our guests unwind in our striking Land, Water, or Suite cabins that blend modern Scandinavian design with nature, featuring glass walls, floating walkways, and cozy interiors crafted from wood and stone.

Whether you seek adventure or relaxation, Arctic Bath promises an unforgettable journey into the wonders of the north – no matter the season.

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