News archive

22 May 2024 12:08

Atomic Applauds Chris Benchetler’s Announcement of New Collaboration with the Grateful Dead, Mountains of the Moon

Atomic applauds Athlete and Creative Director Freeski, Chris Benchetler, as he announces his collaboration with the Grateful Dead which will debut in Fall 2025. Mountains of the Moon, currently in production, is an immersive experience featuring music by the Grateful Dead and produced in partnership with Arc’teryx.
Chris Benchetler is accompanied by fellow Atomic athletes Dennis Ranalter and M

22 April 2024 18:26

Lucas Braathen Extends Partnership with Atomic

[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes

27 March 2024 08:30

ATOMIC PRODUCT HIGHLIGHTS 2024/25

ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o

26 March 2024 08:22

The 23/24 Atomic Race-Season: A Journey of Triumphs and Challenges

The Atomic season began with a seismic announcement from slalom World Cup champion Lucas Braathen, who declared his withdrawal from the upcoming season just days before the start in Sölden, leaving the ski world in shock.

Amidst the highs and lows, Mikaela Shiffrin and Manuel Feller emerged as standout performers, achieving remarkable feats throughout the season. Together, they secured 11 o

29 January 2024 16:00

NEW ATOMIC SHIFT² BINDINGS: AN UPGRADE IN FREERIDE TOURING

Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe

29 January 2024 11:58

OPENING UP NEW DIMENSIONS IN FREERIDE SKIING - The new Atomic Freeride Range

In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri

19 January 2024 09:53

LUCAS BRAATHEN AND ATOMIC UNVEIL LIMITED EDITION SKI

Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
Designed b

17 November 2023 10:00

ATOMIC REDSTER S7 GEN S: PROGRESS AT EVERY STRIDE

Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.

4 October 2023 18:23

ATOMIC PRODUCT HIGHLIGHTS 2023/24

ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi

22 September 2023 09:04

Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action

Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter

19 September 2023 09:00

PRODUCT RECALL NOTICE: ARMADA, ATOMIC AND SALOMON RECALLING SELECT SKI TOURING BINDINGS

Voluntary and precautionary recall enacted in response to potential breakage
Leading ski equipment manufacturers, Armada, Atomic and Salomon today issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN“ bindings.
Following reports from several retailers and our own technical investigation. It was revealed that under specific co

10 August 2023 12:11

ATOMIC HOSTS FIRST SKI INDUSTRY CLIMATE SUMMIT TO UNITE MAJOR STAKEHOLDERS AND ADDRESS CLIMATE IMPACT

Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event