As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range. Built on seven decades of racing heritage, the collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.
Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.
Atomic is proud to announce that two of the most valuable contributors extended their contract with the Austrian Ski brand: Tiril and Lotta Udnes Weng.