The Atomic season began with a seismic announcement from slalom World Cup champion Lucas Braathen, who declared his withdrawal from the upcoming season just days before the start in Sölden, leaving the ski world in shock.
Amidst the highs and lows, Mikaela Shiffrin and Manuel Feller emerged as standout performers, achieving remarkable feats throughout the season. Together, they secured 11 out o
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri
Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
Designed b
Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.
ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi
Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter
Voluntary and precautionary recall enacted in response to potential breakage
Leading ski equipment manufacturers, Armada, Atomic and Salomon today issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN“ bindings.
Following reports from several retailers and our own technical investigation. It was revealed that under specific co
Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we
OM ATOMIC
Siden oppstarten i 1955 har Atomic hatt ett mål for øye; å forbedre skiopplevelsen for alle skiløpere. For dem som setter sine første svinger eller tar sine første stavtak og helt opp til dem som pusher grensene for hva som er mulig i sporten. Atomic har hovedkontor og fabrikk i Altenmarkt, i hjertet av de Østerriske alpene, og produserer idag over 400.000 ski i året på fabrikken i Po
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.
Anne Kjersti has signed a new contract until spring 2025 with Atomic
Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.
Launching January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure.
Atomic is proud to announce that two of the most valuable contributors extended their contract with the Austrian Ski brand: Tiril and Lotta Udnes Weng.
Ski equipment manufacturer Atomic has released its first annual climate impact report and announced a global partnership with Protect Our Winters (POW) for 2023.
ATOMIC's annual Media Day 2022 has been confirmed. Attending athletes include: Mikaela Shiffrin, Sofia Goggia, Aleksander Kilde, Lucas Braathen, Mirjam Puchner, Nadia Delago, Manuel Feller, Marco Schwarz, Mina Fürst Holtmann, Alex Vinatzer
Julia Kern from the US Cross Country National Team will join the Atomic racing team and compete on their skis and bindings. At the beginning of May, she signed a contract for the next two seasons to transition from her previous equipment supplier Fischer Skis.
