A great helmet is one you forget you're wearing.
That's the philosophy behind Atomic's helmet collection and the inspiration for itsnew Savor GT AMID Visor Photo and Savor GT AMID for Winter 2026/27. Designedfor skiers who want comfort, confidence, and protection without distraction, bothhelmets deliver Atomic's signature fit alongside advanced safety technologies.
At Atomic, protection
South America’s first Winter Olympic medalist extends his partnership with Atomic through 2030. At its core: a working relationship that goes far beyond the logo on his skis – right down to the development of his race equipment.
Altenmarkt im Pongau, 20 October 2026 – When Lucas Pinheiro Braathen crossed the finish line in Bormio on 14 February 2026, he did so on skis he had helped to develop:
For decades, skiers have accepted a tradeoff: easy-entry boots sacrifice performance, while high-performance boots can be difficult to get on and off. With the all-new Nexus, Atomic eliminates thatcompromise through an entirely new boot construction that delivers intuitive performance withoutsacrificing convenience.
Designed for progressive on-piste and all-mountain skiers, Nexus rethinks
ATOMIC Media Day 2026
Thursday, October 8, 2-5pm (Doors open at 1:30 p.m.)
PS Event Consulting, Atomicstraße 18, 5541 Altenmarkt im Pongau
Two weeks before the World Cup season begins in Sölden, Atomic brings international media together with Team Redster to set the season in motion.Atomic Media Day takes place on Thursday October 8th and this year, we’re coming home to Altenmarkt. The event
Munich, December 2024 – The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations.
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.
Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.
ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
Designed b
ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
Launching January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure.
ATOMIC's annual Media Day 2022 has been confirmed. Attending athletes include: Mikaela Shiffrin, Sofia Goggia, Aleksander Kilde, Lucas Braathen, Mirjam Puchner, Nadia Delago, Manuel Feller, Marco Schwarz, Mina Fürst Holtmann, Alex Vinatzer
21 victories, 58 podiums out of 74 races by 13 different athletes, and 4 crystal globes, including an Overall World Cup - the 2021/22 Alpine World Cup season was packed with successes and records. Behind these impressive numbers, however, you can find even more impressive stories.
ATOMIC OFFERS EXCITING NOVELTIES IN CATEGORIES OF SKITOURING GEAR, SKI BOOTS, PISTE- AND FREESKI FOR THE 2022/2023 SEASON!
Atomic presents a boot liner concept that opens up entirely new possibilities for every skier. The new ski boot line uses a liner with a modern and much more practical foam technology. The Mimic Professional liner combines comfort with performance through an ultra-precise fit.
Atomic présente un concept de chausson qui ouvre des possibilités entièrement nouvelles pour chaque skieur. La nouvelle ligne de chaussures de ski utilise un chausson doté d'une technologie d’injection moderne et beaucoup plus pratique. Le chausson Mimic Professional allie confort et performance grâce à un ajustement ultra-précis.
Atomic présente sa nouvelle gamme de skis all-mountain pour la saison 2021/2022 : Maverick (hommes) et Maven (femmes). Développés et mis au point grâce à des tests approfondis à travers l'Amérique du Nord et l'Europe, ils offrent une expérience de ski épique dans des conditions variables sur tous les types de terrain.
Atomic introduces its new all-mountain ski series, Maverick (men’s) and Maven (women’s). Developed and fine-tuned through extensive testing across North America and Europe, they deliver an epic skiing experience in variable conditions across all terrain types.